Consulting Rainmakers

Never walk in and ask for the vote

Corky Kyle · The Kyle Group ·

Corky Kyle is the president of The Kyle Group, a Denver advocacy and association consulting firm, and has spent 45 years lobbying state and local government. This Consulting Rainmakers episode, hosted by Mikulas Zach, is about one idea, in Corky's words: Never walk in and ask for the vote.

How should you approach a legislator when you want their vote?

Corky Kyle: Build a relationship with the elected official first. Walking in cold and demanding a vote from someone who does not know you gets you thrown out of the office, so get to know your legislators before you ask.

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About Corky Kyle

Corky studied political science and public administration and started lobbying at 32, and he describes the job as the bridge between the real world and the legislative world. Colorado gives him 100 legislators to know, 35 senators and 65 representatives, and his rule is that you never walk into an office cold and ask for a vote. He has been taken to the woodshed by a speaker of the house, has watched the tools go from typewriters and a brand new fax machine to AI, and wrote Hardball Advocacy, a 29-chapter book on getting involved, with a second built around AI on the way.

Expect to learn why lobbying is built on trust and truthfulness rather than access, how to build a relationship with a legislator before you need anything, what happens when you walk in to oppose a bill and end up rewriting it, how AI turns a week of research into an hour, why "involvement" is the one word he would leave you with, and much more…

Corky Kyle: LinkedIn · Website

Chapters

  1. 0:00Intro
  2. 0:22Forty-five years in lobbying
  3. 2:40What The Kyle Group actually does
  4. 3:52Why you never ask for the vote
  5. 5:10How to build the relationship
  6. 6:44A typical week before the session
  7. 8:05Opposing a bill and rewriting it
  8. 10:20What separates a responsible lobbyist
  9. 12:34The mistakes, and the speaker of the house
  10. 14:36From typewriters to AI
  11. 16:39A week of research in an hour
  12. 19:49Hardball Advocacy
  13. 22:09Why involvement is the word
  14. 24:47What comes next
  15. 27:15The one takeaway
  16. 29:26Where to find Corky

Transcript

Machine transcript of the conversation between Corky Kyle and Mikulas Zach, lightly cleaned. Spelling of names and terms may be off.

Mikulas Zach

Welcome to Consulting Rainmakers. Today I'm sitting down remotely with Corky Kyle, the president at the Kyle Group. What a coincidence, Corky. Thank you for joining today.

Corky Kyle

You bet. You bet. My pleasure. Looking I've been looking forward to it since you contacted me.

Mikulas Zach

Yeah, me and me too actually. So tell me, you've spent over you know forty-five years helping associations get into kind of the the political arenas, if I will. you know that's a long run. So tell me what pulled you towards that work in the first place and how you got started back then?

Corky Kyle

Well, that could take forever, just the story that's there. But anyway, but I had an interest in politics very early. And back when I was in college and when I was in graduate school, I had always been interested in politics. My bachelor's degree is in political science. My master's degree is in public administration, and from what they tell me is if you have those two degrees. Then you are a political scientist. Well, let me say, do I look like a political scientist? No. But the fact remains, in answering your question, it's always been a passion of mine. I have a very strong belief in making sure that people have an opportunity to express their position, their viewpoint, how they feel about issues, be involved in the process that creates. the public policy for everyone in the community. you need law and order, and law and order is formed by public policy, by running legislation in the state house and setting the guidelines for everybody to work with. So I have been very passionate about that to make sure I could get as many people involved in that. as possible because there's too few. We don't have enough people involved in the process.

Mikulas Zach

Right, right. And if you could give like a short brief about what Kyle Group is and what who do you help w with.

Corky Kyle

for sure. The Kyle Group is a political is a lobbying advocate firm that works with regulators, elected officials, legislators, and we allow People to have the opportunity to go ahead and get involved in that process. The process can be very complex. And for the most part, people are busy with their lives and their businesses. And it's tough for them to get involved. So that's why they join organizations like you know, associations. And through that they can participate. But even the organizations have a difficult time getting involved. And Anyway, I'm the bridge from the real world into the legislative world.

Mikulas Zach

Right, right. And how how do you look at kind of the don't ask for the vote discipline at Kyle Group when you're for example training clients for candidate interviews?

Corky Kyle

Well, there's a there's nuances in the relationships with the legislators. And really what I was saying in that particular quote, and I'm glad you brought that up, is that first of all, you gotta build a relationship with the elected official. So each one of you knows each other, you've got y you're on a first name basis, and so that you can go ahead and talk. But if you don't talk or don't get involved or don't build those relationships, it's tough just to walk into a legislator's office and say, I want you to vote this way. When they don't know you from Adam, they're gonna throw you out of the office. So it's all about relationships and working those and becoming a resource for people on the issues that you go ahead and get involved with.

Mikulas Zach

Right. And if I always like to make this as practical as possible, Corky. So what kind of tips could you give to listeners around building that relationship and establishing that rapport?

Corky Kyle

Well, first of all, I tell people to get to know who your legislators are. I mean, we all live in in various areas, and let me use Colorado for an example. Colorado has a hundred legislators. there's thirty-five senators and there's sixty-five representatives. So there are sixty-five representative districts. And 35 senator districts, so that the people that live in those particular areas are represented by a senator and a representative. And my first my first recommendation would be to reach out to each one of them and have people introduce themselves and Talk to the legislator so that they know who you are. A lot of times people won't do that. They'll vote, but then after they've voted, they never reach out, they never discuss, they never go to town hall meetings that are held by their representative and senator. They just don't get involved. And that's that's not good.

Mikulas Zach

Right. And tell me more about kind of your typical week because you do consulting, training, and also speaking all at once, right? So

Corky Kyle

Well, I'll it it's not it's not quite that that complex, but well, like for example, this morning I was at a I was a breakfast speaker for a rotary club here in metro area. And then now I'm doing a podcast. This is an unusual w week for me to have that opportunity to do both of those in the same week. But During the interim, it's, you know, I do a couple a month and do some training. I do a lot more training just prior to the legislative session getting started. And that starts in January. So after the election here in November, it'll be November and December that I'll be doing training just to get people ready for the legislative session. And so training will pick up. the podcasts and and and speaking, that'll probably go down a little bit. just because I'm focused on getting people ready to be active.

Mikulas Zach

Right, right. And I was going through kind of your LinkedIn and I saw that I saw you you wrote about entering a discussion ready to oppose like a proposal and then actually kind of helping rewrite it into a better bill. So What made you change direction kind of in the middle of conversation?

Corky Kyle

Well, first of all, you start out with the legislation and you look at that, and that's been created by a lot of other people. the group that I may represent may not have been involved in that initial drafting of that legislation. So when it first appears and we go ahead and research that piece of legislation, we find that it's got some we have some difficulty with it. And until I get an opportunity to go ahead and talk to the sponsor of the legislation. as well as those proponents of the legislation and get to a better understanding of what was their intent, you can learn more. So by having those discussions, sometimes you're able to find that, hey, this really wouldn't be so bad, but we got to change these particular sections in the legislation so that it benefits everybody, not just the select few. So, you know, it's it's a process. It it you starts from the printing of the bill all the way up through the final passage. So there's lots of opportunity to interact, amend, and change things. So long story short, I found out that, hey, if we put a pu couple of things in here, my group would be happy with it, their group would be happy with it, and That's that's how you make legislation. You gotta get the parties together to discuss it, work it out, and that's the way it goes.

Mikulas Zach

You've been a lobbyist for a long time, so what do you think separates the the responsible lobbyists from kind of the worst performing ones? Is it like a knowledge gap or trying to be experts on everything? What do you think it is?

Corky Kyle

Well, first of all, the whole the whole profession of lobbying is built upon trust and truthfulness. Because a good lobbyist is trustworthy, is truthful. when a mistake's made, they own up to it. they have strong relationships with the legislators, and that takes time. This takes time. I mean, I've been doing this for 45 years. And I'll tell you, I was at a time I was the poster boy for making mistakes. I've I've made so many during my career, it's unbelievable. But I've also learned from those mistakes, as well as just being so involved over such a long period of time, you gain a deep understanding of how to work with people, how to talk. How to write, how to interact. And there it's a nuance that you have to you learn over the years. it doesn't come immediately, it takes time. just like any other profession or or skill, practice makes perfect, and that's true. so If you want to do this, if this is the job that you want, just get in it, find yourself a mentor. That would be great. I mean, because then you can avoid some of the mistakes and limit those. And but be very, you know, you you learn quickly, more quickly if than if you're just off doing it yourself.

Mikulas Zach

Yeah, you mentioned mistakes and I think this is very interesting because you have a lot of experience in this as you mentioned. So what sort of mistakes could you mention that you think would be beneficial for the listeners to hear and how have you learned from them and kind of overcome them?

Corky Kyle

You're putting me on the spot, buddy. I gotta think about that for a minute. What mistakes have I Well, one very early in my career, I was all energetic and was ready to set the world on fire. And I did a couple of things that you weren't supposed to do procedurally. And as a result, as a result of that, I had the speaker of the house come looking for me because he was gonna have he was taking me to the woodshed to tell me. Here's how this process works, this is how you've got to work within it, this is how you treat people. And so yeah, that was an interesting one to say the least. That that'll do it. And then there's been others where you know, you miss a deadline on something and you go, my gosh, now how am I gonna fix that? And sometimes you give inac inaccurate information and that comes back to haunt you when you didn't do your research like you should, and you should always do your research to make sure that you're Your facts are accurate, they're truthful. made those kind of mistakes. That you know, those you live and learn. You gotta do it to learn it.

Mikulas Zach

For sure, for sure. And you said that you are in a business where it's really about relationships and building that trust over decades and decades. So where does technology fit in how you kind of run it today? Everyone is talking about AI. Is any of it useful for you or does the kind of nature of the work stace w without technology?

Corky Kyle

That's a great that Mick, that's a great question. Let me let me share this. Let me start from the beginning. When I started in the lobbying business, there were no mobile phones, there were no cell phones, there were no computers, there were typewriters, and the fax machine had just come on board. So the technology, there wasn't any. But with the development of what I mean, all of a sudden that the mobile phone came out. wow, this is cool. Now we can make calls immediately to our clients when a vote's taken or somebody wants to change something in the bill or so on. Yay, all right. We got a neat tool that helped with communication with the with the client, big time. Then we have the computer. my gosh. We got word processing, we can get reports out, we can get our testimony typed up real quick. Wow, that's that's absolutely, you know, wonderful. And then we started to get the internet. Holy jumping catfish, look what we get to do now. We can send things immediately from our phone to the client and so on. And then we get AI. Now you and I both know AI's only been around for about two years since it's been we've all been able to have access to it. And I find it the one of the most marvelous tools there is. It allows you to become so much more productive. It allows you to become your research reaches another level of expertise. It allows you to really put together your position papers, your your draft of legislation. I mean, putting a bill in AI and tell it, tell me in simple English. What this bill is doing. And bingo, it's right there. If you want to check a committee and all the committee members that are on it, you put those that information into AI for all those committee members, and you ask them here's the point of view I want you to look at. How will they support this piece of legislation and why? And so you get a whole psychological profile of those members of that committee that gives you an even better understanding of where they stand on the legislation that you're proposing, or the legislation that you're killing, or the legislation that you want to amend. Who's going to help you? Who isn't? Who's going to vote for you? Who isn't? But that that opportunity, I mean. If you did a a background research on a legislator before AI, I mean it would take you weeks to do all of that. And now I can do that in an hour. And it's probably going to get better. In twenty minutes I might be able to get that all done. But the productivity and the research and everything is just phenomenal.

Mikulas Zach

Yeah, you

Corky Kyle

It's still it's still discovery. I mean, we're still all learning just how to talk to it, how to work with it, how to make sure it understands really what you're asking, making sure you've got the right words and syntax and all that in there. But that comes with practice too, as you well know. And so the more you use it, the better you get you become. And it's a heck of an administrative assistant. That costs you twenty bucks a month. What more could you ask for?

Mikulas Zach

Yeah, it's totally great. you nailed it. I think the kind of the the efficiency that you can get and the time that you can save with this technology is just is just great. And even if it was hundred bucks, it would be worth it. yeah. Yeah. Tell me, you have a book that's called The Hardball Advocacy.

Corky Kyle

it'd be worth it. Heck yeah.

Mikulas Zach

What would be kind of the key message or takeaway from that book if you could name one?

Corky Kyle

Involvement would be the key word I would say. That's been a bucket list item of mine to do forever. And two years ago I finally sat down and wrote it. And from the reviews and everything that I've gotten from it, it it sounds like I was right on track because it's really a playbook for people. that want to become involved in the political process and it goes through everything. I oughta I oughta I'll be right back. I'm gonna show you the book.

Mikulas Zach

Yeah, for sure.

Corky Kyle

So there's the book.

Mikulas Zach

amazing. Who is that? Yeah, that's

Corky Kyle

Who is that? Who is that masked man? That's funny. I I didn't realize it would be backwards. interesting.

Mikulas Zach

No it's not. It's for you, it's backwards, but for me on the recording. Yeah, yeah, yeah. Yeah, it's a great cover. I like it. It's it seems very dramatic. I don't know if that was the intention, but

Corky Kyle

but you can see it? okay. Yeah. It was, and I got that idea, Mick. I woke up with it popping into my head because I had this photo of me that was taken at a conference. And I don't know if you well, you have to look at it on Amazon or whatever, but one of my trademarks is a cigar. And I always have a cigar in my pictures, and so there's a cigar right there. And this book is twenty I should know this. is twenty nine chapters and it goes from soup to nuts and It's an enjoyable read. It's easy to read. It's understandable. It's entertaining. And so anyway, I people have enjoyed it that have read it.

Mikulas Zach

Yeah, you you said involvement. can you elaborate more on that? W what it means?

Corky Kyle

Well, it goes back to, you know, why I would I got in the business was I wanted to be involved. If it if anything was going to happen to me, I needed to be involved and I wanted to say. And so I know a lot of people people don't like politics. People don't like to get involved with it. It's nasty. I mean voters don't even know who they voted for. And so it had always been a passion of mine to go ahead and put that all in one place and show people why it's so important for them to become involved, that it's not a a monumental task. You can your degree of involvement, you know, you can you can decide. But I just want you involved. Even if it just saying you pick up the phone and call the guy and say, Hi, here I am. I'm Corky Kyle, I'm an expert on lobbying. If you'd like to know how to work with lobbyists, give me a call. So they can read all about that stuff in my book. So that's why I did it was to get that education, that experience, all of that out to the to people that normally wouldn't have it. And so that was my motivation.

Mikulas Zach

Yeah, that's amazing. It it must also drive like a lot of authority and I think new business when people read it and they like the concepts and the playbook as you mentioned. have you also kind of seen that happen where people contact you that they read your book and they liked you? And wanted to give you a call.

Corky Kyle

Not as much as I wished. Not as much as I hoped for, yeah. And but again I think that is because it's it's it's relatively new and my my sphere of influence, even though I'm on LinkedIn and Facebook and all that, and I and I talk about chapters in the book and so on and put that out there to just to get people to thinking.

Mikulas Zach

Really?

Corky Kyle

it's been slow. I gotta be honest with you. It's been slow. But that's okay. That's you know, good things take time.

Mikulas Zach

Right, spot on. tell me Corky, what's kind of the goal? So you've been at it for so many years. What's kind of on the horizon for the next twelve, twenty four months?

Corky Kyle

Well I will tell you this, Mick, is I'm gonna do another book. And it's gonna be Hardball Advocacy 2.0 and I am gonna incorporate the AI in it and show how to use it on all of the techniques. all the things that you have to do to be a responsible lobbyist, how to use it, how it can complement what you do, make you more resilient, make you more professional. So that's one of my goals. And my other goal is is to do more speaking and training. I am Looking at that to be a transition to go from active lobbying to teaching people how to lobby or how to get involved. I I really enjoy the the the training part. I did a I I spoke to a class at Denver University and there's forty kids in there and just had a ball with them. lots of questions and they were really interested in that. I really th that's that was very, very positive. But I like that. I like I I like to share whatever I've got with everybody. It doesn't matter who you are. I'm not I don't keep all my secrets and all that because I don't have that many. I no I'm just

Mikulas Zach

Ha ha ha.

Corky Kyle

I have a lot of knowledge and I'd like to share that with people.

Mikulas Zach

Well that's great. you're doing it today, right now. Yeah, yeah.

Corky Kyle

I know. I know. That's why it was so exciting. I to be able like I said, you when you talk about something you love, it's easy.

Mikulas Zach

Yeah. So you know kind of wrapping this up, Corky, tell me what's one takeaway that you would like the listeners of this podcast to take from this episode.

Corky Kyle

I would I would sh say that whatever you do, find what your passion is and run with it. I didn't get involved in this until I was I didn't get involved in lobbying until I was thirty two. Prior to that time I managed associations and did that, but I didn't find this I didn't get this the opportunity to jump into this business, find my passion until I was later in life. I wish I knew what I knew now and I would have started earlier. particularly being out on my own and running my own business and being entrepreneurial. Again, that's something I learned as the more experienced. You know, life teaches you a lot of things. And hopefully you'll find I would encourage, you know, I hope everybody finds their passion, but I would encourage everybody that's listening, whatever it is, just find it. And run with it. You'll be it'll be great. And next thing you know, you'll you'll say, Where did all the time go?

Mikulas Zach

Right. Yeah, that's amazing advice. I heard somewhere that the best time to start was five years ago, and the second best time is today. And I think it's it's so true, right? the sooner you start, the sooner you start getting the experience and all the learnings and everything will kind of come together at the end if you don't stop. So

Corky Kyle

That's very, very, very true.

Mikulas Zach

Corky Corky, if people would like to reach out or check your existing book or the upcoming one, what's the best place for them to go?

Corky Kyle

Well, they can they can go ahead and see get the book right now on Amazon. And so that would be the best place for them to go ahead and do it. and I would encourage them go to Amazon, look at it, read a chapter out of it, and see if that's something that's gonna interest you. And if it is, please by all means buy it. but I encourage people to reach out to me always. I mean, I put my email in there. And if any of your listeners wanna contact me, hey, please do. One of the things I do when I speak at the conclusion of my presentation, I invite all of the listeners to come down to the Capitol when we're in session, and I'll give them a tour and I'll show them what's going on. So I always do that. again to create more interest and all.

Mikulas Zach

Amazing. Well, this was Corky Kyle. I will leave links down below. Thank you guys for listening and Corky, thank you for joining.

Corky Kyle

Mick, it's a pleasure meeting you. I hope we can do this again. And just it was great. Thank you very much.

Mikulas Zach

No, thank you.