This is why high achievers lose their fire
Jeneen Moretuzzo Masih is the founder and CEO of JMM Consulting, where she coaches founders, executives and leadership teams. This Consulting Rainmakers episode, hosted by Mikulas Zach, is about one idea, in Jeneen's words: This is why high achievers lose their fire.
In this conversation, Jeneen explains why high achievers lose their fire at the very top, why the impact is the real metric and the goals are only milestones, and why the people around you decide whether success lasts.
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About Jeneen Moretuzzo Masih
Jeneen is a lawyer in New York and Florida and was a CEO with Keller Williams real estate in Illinois before she moved back to Florida. People from that role started calling her to ask her to coach them, and JMM Consulting grew slowly from there. Most of her programs start with what she calls a dream interview. She moved from one-on-one work to small collaborative coaching groups, then spent a year writing the curriculum for an academy and a year testing it with high-level leaders, and soft-launched it in August with small groups of "dreamers" who meet once a month and stay in touch in between.
Expect to learn why reaching the pinnacle can leave leaders disappointed, why a stuck leader rarely needs more business help, how to work a business backwards from impact instead of a P&L, what the dream interview is and who it is for, why she refuses to niche, why doing too much for clients does not help them, how her academy keeps coaching affordable, and much more…
Jeneen Moretuzzo Masih: LinkedIn · Website
Chapters
- 0:00Cold open
- 0:33Welcome
- 0:49Why Jeneen Started JMM Consulting
- 2:57What Keeps High Achievers Stuck
- 5:05Goals Are Milestones, Impact Is The Metric
- 6:03Bringing Meaning Back To Your Work
- 8:05Who The Dream Interview Is For
- 11:19From One-On-One To Group Coaching
- 12:57Building The Dreamers Academy
- 16:18The One Takeaway
- 17:55Where To Find Jeneen Moretuzzo Masih
Transcript
So joining me today is Janine Mortuzo, the founder at JM Consulting. Janine, thank you for taking the time today.
I'm so happy to be here with you today. Thank you for the invitation.
Why Jeneen Started JMM Consulting
So tell me, you had a lot of different side ventures before founding JM Consulting. what was the thing that kind of pushed you out of the door and made you start your own firm?
Yeah, well, it's funny, it it wasn't very intentional at first. I was kind of at a crossroads. I had served in leadership positions. by then I was already a lawyer in New York and in Florida. you know I had some people close to me who were national speakers and trainers and and in leadership. And they said to me, You need a coach. And I didn't know much about it. I had had one corporate coach in the past and I thought they were kind of crazy. And fortunately, people from the position, my prior position, I was a CEO with Keller Williams Real Estate Company in Illinois, and I had moved back to Florida. And people started calling me, asking me to coach them. I tried to convince them that they didn't want me to coach them and they didn't take no-for an answer. So it started as a slow progression so I could figure it out. For me, value is the most important thing. I know people they use metrics a lot, like how many people or how many programs they sell. And for me, it's really about the results of the client, the impact that I can have, because I'm not successful if they're not successful. So I built something with a lot of thought and a lot of testing. And over the years we've just built robust programs. And that's what got my curiosity. And people are amazing. That's really what starts it, right? You go down some rabbit holes and realize there's still more to know and ways that you want to amplify what people are doing.
What Keeps High Achievers Stuck
For sure, for sure. And as you're kind of approaching the thirteen year mark from founding the business, you've probably seen like a lot of things occur when it comes to leadership and these high achievers. what do you think keeps them stuck most of the time when they come to you?
Yeah, I think sometimes people lose their groove, they lose their clarity. When we're on a track where we know where we're going and it's very regimented, we can follow it easily. I think when people hit the pinnacle of where they've always wanted to be, they've never dreamed beyond that. And so they feel disappointment, a little bit of dissolution. And the things they thought were so important don't feel as important anymore. And it's not that what they're doing isn't great. It's just that that passion inside of them has gotten tired. And they haven't, you know, they've worked hard, but they haven't taken great care of themselves. So I work with them to regain their footing, find their clarity, remind them of who they are. People don't get to these kind of positions on accident. They've put in the work. But to have sustainability, to have true resilience, you have to have that clarity and you have to have the fire that got you there in the first place. And so Reminding them of some pretty basic things because people think they need help with their business. And although we can always refine business techniques, we live in a dynamic time, it's much more about them coming back to themselves and understanding who they are and why they do what they do. That creates authentic present-based leadership, which is incredibly powerful. And so I work to Ignite that fire again, reevaluate a fresh look and fresh perspective where they are, and sometimes shift metrics. I think sometimes leaders look at goals as metrics. The goals are milestones. The metric is the impact that any business is working to achieve. And so when we work it backwards from impact rather than a snapshot of a PL. you know, or stock market, we have something that's more foundational and it's it it it's more enduring. So people kept their footing, employees settled down, co-workers, other members of the C-suite. All of a sudden they can get comfortable enough. to be collaborative because it takes a special mix to have effective leadership and that's only based on you know the mission and what is the mission it's not to hit a number the mission is to drive some kind of impact that gets lost more times than you would imagine
Goals Are Milestones, Impact Is The Metric
Bringing Meaning Back To Your Work
Hmm. Well, let's double click on that. so in terms of bridging kind of as you were saying, your life and how you're living with with the work that you do and bringing some kind of meaning to it, how would you approach that for the listeners if they feel like you know that they're hitting all of the accolades but it just isn't fulfilling enough?
Yeah. Well, it's funny. Some of the work I do, I have something that's called a dream interview. it's a very foundational piece to JMM consulting. for most of my offerings, you have to do a dream interview first. Because if that's all you do with me, it will be life changing for them. So, you know, we need to we need to find out what lights them up, you know? And I Do my very best to practice what I preach. I don't teach things that I've read about. I teach things that I've done. I have led a lot of companies. I have moved a lot. I'm a mother of two adult daughters. I've lived a lot of life. So nothing is ever linear. And the messier it gets, the more delicious it can be. But you have to be able to know how to set yourself straight. You have to know how to take good care of yourself. And you need to know who to surround yourself with. Nobody is successful and maintains success without the right people around them. It's super, super important. And I'm not just talking about coaching. This isn't a plug for coaching, it's a plug for community. And so when you know yourself and your needs, you can put the right people in place to meet you where you are in that moment. I think it's super, super important. I have great people around me all the time.
Who The Dream Interview Is For
Hmm. Yeah, I I really like the the title Dream Interview. who would you say it is for in terms of kind of I know you work across like all all different types of industries and personas, but do you have like some that it fits more than others?
my marketing people hate me because it's not easy because I've refused to niche into one group. So for me, what excites me the most, the people that I'm gonna fully engage with and support are the people that they have something they really want to do. So they could be a founder, they could exist in a leadership position. Or they could be somebody with a crazy idea. Because as you know today, as young as you are, in your lifetime, you have seen exponential growth that has surpassed blue chip companies. We're living in a totally different world. So I think everyone has great possibility within them. Whether they will be in the right circumstance or be inspired to do something with that is something else. So I don't like to exclude anyone. People surprise me all the time. and but for me, I want to make the world a better place by supporting more people to live their dreams. What I know in supporting leadership is that leaders touch a lot of people. So there's huge opportunity for me to influence and support impact in large ways when we're talking with within leadership. However, today with Social media and ways to connect globally. There are huge opportunities for growth, for viral growth, when you combine the right pieces. So I think that I get very excited about working with young people, and I like translating between savvy experienced people who sometimes might think they know it all, because they really don't. None of us do. And Some people who are young enough to take bold moves, sometimes because they're courageous, sometimes because they don't know. And both can end them up in you know, they can end up in a good spot. But when we bring people together who share that kind of fire, collaboration becomes something that's that's It's magical. It really is. And you said you liked how I called, you know, that opportunity the dream interview. I say all kinds of outrageous things like dream and love and friends and fun. Those are words that aren't always used in corporate leadership. I like to use them because I think they're important. And I don't think it diminishes from the nuts and bolts of running a great company. I think it enhances it.
From One-On-One To Group Coaching
tell me Janine about kind of the evolution of JMM in the last years because yeah.
Okay. Yeah, so I started working, doing a lot of one-on-one work. It was great. I was getting my feet under me. I was learning a lot about people and timing and process and rigor. Sometimes I did too much for clients and then they didn't do enough for themselves. Sometimes you think you're helping, but you're not. what people really need is someone to stand alongside of them. So I went from doing one-on-one coaching. I expanded into collaborative coaching. Where we could work either two, four, the most I would typically do is six, and watch the dynamics of that because there's amplification when people can feed off each other's energy. And you always have the, you know, you need to be able to make things affordable to the people who want top notch talent. That's something I'm really committed to. So I continued to to grow in that way. I expanded into more places. I have a fascination with diversity. So international, I have been traveling, exchange student. I've worked internationally my entire life. That's why I'm in so many places, not because there was one company that had locations in in a large number of countries. It's my fascination with people that have taken me. And And the introductions that I've gotten through that. So soup, that is super exciting. What I realized is that I would never be able to touch the number of people I want to touch by working one-on-one or even with five or twenty. It just wouldn't happen. So two and a half years ago, I began creating an academy. And I spent a year writing curriculum for an academy that encompassed all my years of coaching and all my years of leadership. And last year I spent a year testing this curriculum. And so I brought high-level leaders together. I coached them one-on-one with this curriculum. I later moved it into my mentoring program and tested it with those participants. And then in August, we did a soft launch with our first group. you know, as appropriate. They're called dreamers. So I create small groups, no greater than 10 people in a group, and very diverse. And so they move through the curriculum, which is on a subscription, so I can keep costs very low. We get together once a month for an in-person virtual like we're you and I are doing right now. And throughout the month they're in touch via WhatsApp. So these people are getting to know each other. They're not posturing, they are not competing, they are supporting, they're curious, they're sharing strategies. So what they learn in the curriculum, they learn a concept, immediately their strategies, and they imply apply that to their lives in real time. And so by doing that with a group of people, We now have shared language around that. We are just we're growing. I'm currently working on putting together a group of men and we'll probably launch in a week and a half. So this I can see. Now I can bring in some more coaches. I can facilitate more groups. I can touch the people I really want to touch. I don't want anyone to be excluded. because of financial constraints. I'm very excited to start doing some work in Africa and I will get that sponsored so I can work with leaders there because I think that's going to drive impact, but they will be connected so that they feel that they have colleagues and that they're heard and understood. And to my knowledge, they don't have that kind of access. Any other way. And again, I want to be super clear. I know some things. I'm I'm not young, but what they learn from each other while learning is really the magic, right? I mean, look, we're dealing with AI, cross intersections with lots of different subject areas, no matter what business you're driving. And so we need to learn from each other. And I think this container. For me, I mean, this is this is a dream come true. Because the more people who can live their dreams, that's the world I want to live in. That's the world we need to live in with the challenges we have today. I think we're the answer. People are the answer. So that's what I'm up to. That's what I'm doing.
Building The Dreamers Academy
The One Takeaway
I also think that. so we covered a lot of things, but I wonder if you could boil down your your advice and what should be kind of the main takeaway from this episode for the listeners, Janine.
Yeah. first of all, no matter where you are on your journey, you may be just thinking about things, or you may be at the sunset of your journey, or you think so. There's always more. And I challenge the listeners to really spend time with themselves and see what's still there. See what still wants to come out. Maybe it's just doing better where you are, maybe. Maybe there's something you've always wanted to do, but you've been too afraid to tell someone or talk about it. I think every one of us has something special. So I would encourage people to follow that because it's gonna keep, it will be in your your entire life. I I believe that. And so, you know, get with someone who can support you. Reach out to me. I am happy to help anyone, whether I'm the right person or not. Happy to support people and find find their path. So, you know, hard work is part of it. Feeling good is super important. Today, resiliency and capacity, that's what we need to continue to grow in this dynamic world. Just my personal opinion.
Where To Find Jeneen Moretuzzo Masih
You already mentioned it, but what's the best place for people to find you?
Yeah, so you can find me on my website. It's just www.jm.consulting. And you can find me across social media platforms as well, obviously LinkedIn, Facebook, and Instagram. And yeah, I I really hope that this This conversation encourages many more conversations with me and with others. hopefully somebody has heard something that they will sit down and talk to somebody about. That would give me great joy.
Amazing. So I will leave links down below so people can reach out and thank you for coming on Janine.
Yeah, thank you so much for the invitation. I really appreciate it.