Consulting Rainmakers

Training never fixes what the subconscious is running

Julian Sado · Pivot-2-Change ·

Julian Sado is the Founder of Pivot-2-Change, a behavioral coach and NLP practitioner who works with leaders and sales teams. This Consulting Rainmakers episode, hosted by Mikulas Zach, is about one idea, in Julian's words: Training never fixes what the subconscious is running.

Why doesn't sales or leadership training change behavior?

Julian Sado: Behavior is driven by the subconscious, by fear, anger and frustration felt in the environment, not by training or manager rules. Lasting change means helping people see and redirect that.

In this conversation, Julian makes the case that the subconscious drives behavior far more than training or a manager's rules ever will, and that the fear of being fired, anger at a boss, or frustration with a job sets the energy of a whole team. He also explains why people hold on to their past as if it were their identity, using the music industry's "demo" as his analogy for why most of us refuse to redo ours.

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About Julian Sado

Julian Sado's path into behavioral science runs through the streets of East Los Angeles, the music industry, where he worked as a talent agent, kickboxing, and then corporate sales. Mentored by Jim Rohn, who pointed him toward neuroscience and NLP, he now spends his days observing what people say versus what they actually mean, then running mastermind groups where leaders and sales teams discover for themselves how to change their behavior.

Expect to learn why Julian prefers masterminds to training, how fear, stress and anger shape a team's environment, why we identify ourselves by our past experiences and how to let them go, what the reticular activating system is really protecting you from, the letter-to-yourself exercise every one of his clients has to do, why the fear around AI looks just like the fear around the internet and the cell phone, and why leaning into what you fear takes its power away, and much more…

Julian Sado: LinkedIn · Website

Chapters

  1. 0:00Welcome And A Week As A Behavioral Coach
  2. 1:39Why The Subconscious Drives Behavior
  3. 3:28From East LA To Hollywood To Corporate Sales
  4. 7:02Why We Cling To Negative Music And Our Past
  5. 9:58Redo Your Demo: Letting Go Of Your Past
  6. 11:21The Red Car And The Reticular Activating System
  7. 13:29Writing A Letter To Yourself From God
  8. 15:40The Night That Made Julian A Fighter
  9. 19:06AI: Fear Or Opportunity
  10. 21:30Lean Into What You Fear
  11. 22:05Where To Find Julian Sado

Transcript

Machine transcript of the conversation between Julian Sado and Mikulas Zach, lightly cleaned. Spelling of names and terms may be off.

Mikulas Zach

Welcome back to another episode. today I'm joined by Julian Sado, the founder at Pivot to Change. Julian, thank you for coming on and sharing your thoughts today.

Julian Sado

hey, thank you for having me, appreciate it.

Mikulas Zach

So you've been at this for eight years now. what does kind of your typical week look like and what do you do in the day to day?

Julian Sado

Well, do a lot of observation, I guess you can call it from a behavioral coach in science focus on NLP. I focus on what people say versus what they actually mean. from sales to leadership and I it goes from one on ones to group settings. and then I'll develop training or some type of program. I don't like to call it training, be honest with you. I call it more mastermind because it's interactive. It's not me talking and people just listening. It's more engagement around what I've observed. And then I have people self-discover ways to do things differently for the outcome they say they want. So my days are about observing behavior and then putting a mastermind group together for the leaders or the sales team to discover what ways to improve and how to redirect and pivot to change their behavior.

Mikulas Zach

Yeah, yeah. Training is very boring word. I think mastermind is much much better. why does someone you know should care about subconscious and the thoughts and how he is articulating things in the first place?

Julian Sado

You know, that first of all, that's a really good question. And I wish people asked that question more. you know, science, especially in neuroscience, with the new discoveries and the way to measure the brain and energy and how the brain functions, we've discovered that the the mind is really connected to the heart, but the heart is what drives environment. And so if you've ever been to a bad neighborhood, you can sense like there's something wrong with the neighborhood before you even saw anything negative happen, you just sense there's like energy is different. Have you ever felt that? Like you go somewhere and it's like the energy is different. Well, that's that's because we've discovered that the heart has 40,000 brain like cells and it's the part it's the it's the energy that is exposed through insecurities, through fear, through stress, through anger, through desperation. All those things are what's creating a an energy a frequency in environments and that energy is mimicked by the people in the environment. It's almost like you look at a bad neighborhood and you might not even think about it, but over time you'll start doing the same thing the people in the neighborhood do because that's the energy. Your body is designed to mimic the environment in which you're in for safety. So I am showing people how the subconscious is driving behavior, not the training, not the manager's rules But the fear of being fired, the the anger of hating your boss, the the frustration of having a job I never said I wanted to work at, all those things are what's driving the frequency and the behavior around outcome. And so that's why when you see neuroscience and see how it works, we're seeing that that frequency, that energy is coming through the subconscious and through the feelings, not through the words. So that's why.

Mikulas Zach

Right. my next question for you would be is that you don't have kind of the conventional background. You did music casting, then you went to kickboxing and then to sales. When did this start making sense and coming together?

Julian Sado

Yeah. Yeah, great question. I do have a unique background, which I didn't know it until I started teaching seminars and people are like, You need to write that down. So I'm writing a book about it and kind of describes exactly your question. I discovered this when I was a kid growing up in East LA, you know, and getting beat up. And I was always curious, even at that age, you know, how come the gang member who is sitting in the alley waiting for me to walk home from school How come he's not afraid of getting his butt kicked? You know what I mean? It's like he's sitting there comfortable and I'm walking afraid. And but he's not afraid. I mean, he feels this is his block and people sense his confidence and they never bothered him. Me, I walked around feeling afraid, and everyone leaned into that and I drew them to me because of my feelings, because of what I felt. And so I saw that at a young age. And then by growing up in Hollywood, I was around celebrities. My family's in the music industry. I was a talent agent. And I noticed like people that are music focused, people that are very successful, especially rappers, they tend to always go back to where they began. Like they were very dysfunctional and destructive in their behavior, even though they had all the money they said they wanted and how happy they would be if they got it, they always reverted back to this negative and almost went back to the streets, if you will. And so when I got out of entertainment and got into kickboxing, I started developing business, got very successful. But when I got married, I made a conscious choice to leave LA because it didn't feel like it was gonna be conducive to a relationship that I wanted to last. I needed to get away from it. But when I got into corporate, I saw the same behaviors in sales. I saw salespeople just as insecure, just as destructive. And so I ended up tying them both together. I was mentored by Jim Rohn. And Jim Rohn is who directed me into metaphysics and neuroscience and NLP. And told me to study it not for any purpose but to study the brain. And he says, if you study the mind without your attachment to your own thoughts, you'll be able to redirect your thoughts because it's not personal. And when he told me that, I made a decision to focus on how the body and mind works versus how I need to fix myself. And so I was able to self-therapise and put together a training program based off of all that experience. So that's my whole life in a nutshell.

Mikulas Zach

Why do you think that skills and transformation of information is not the right approach and it usually doesn't stick as much as what you are doing?

Julian Sado

Yeah. Man, you got some great questions here, by the way. But but you know, the the challenge is that we've been sold like three-step programs to get to XYZ. We've been sold that because people are trying to make a dollar on stuff. We've compartmentalized, we've marketed, we've packaged like being better or being happy. At the same time, we have this internal identity and we identify, and here's what's really, and this is probably one of the most important things. We identify who we are by our past experiences. So that's very important to understand is that we look at ourselves from what we think we think other people think of us and the experiences that validate those thoughts. So if I feel like I'm short I'm gonna go back to all the times I stood next to people that told me I was short or I felt short next to them. Not because I'm experiencing it now, but when I think to myself, I'm thinking that past. I like that song because it relates to me, but I'm relating to a negative. But it feels good because it relates to my past, it relates to me. And what people don't realize is that what you're doing is just digging that deeper into your core versus really discovering who you could be without those negative thoughts, without those past experiences, and erase those past experiences as an identity. And so I'm trying to teach people how to redo it. I call it a demo because in the music industry, demos were a way that you showed your art, your creation. So I always said when you get a demo, it usually needs to be redone and you go to a professional recording studio and you redo it. But a lot of people didn't want to redo their demo. They wanted their original demo to be one that we played on the radio or sold. And I use that as an analogy to people don't want to change because they think it's their identity, but it's not. What they have is a past memory, and that memory is telling them who they are today when who they are today could be something much greater if they can just stop looking in the past. So, because we look for something we can relate to, and that is the mistake. And so I think that's the biggest answer I can give you. Don't relate to your past. Have it, think it, but let it go.

Mikulas Zach

Have you heard about the red car analogy? What you focus on, your mind, it starts appearing.

Julian Sado

Yeah. Yeah, you're talking about the reticular activating system, which is kind of going back to what I said is constantly looking for things it knows. And so that's why, you know, even every spiritual teaching talks about be like a child, because the concept of being like a child is you don't have any preconceived ideas of self. You're in awe of everything you're experiencing in that moment. You're experiencing it in its purity. And a child looks at you, you automatically smile when they're smiling because you feel there's no judgment. Every day is a new, and you wake up with that concept that I'm not judging anything. I'm here to experience new experiences and open yourself up to that. So the reticular activating system is a very self-protective mechanism to understand that if I'm walking down this road, I saw the tiger jump out of that bush. And I remember before he jumped out, the leaves shook a certain way. So now I'm going anywhere that has trees and I'm listening for that shake of leaves because that tells me there's danger. That's what the reticular activating system does. It's trying to protect you. But the goal is not everything's danger. And so you gotta realize, is it danger or is it just me trying to like create a narrative just to protect myself? And so that's what I'm trying to get people to wake up and understand.

Mikulas Zach

How would you go about reframing and rewiring your brain so that you perform better?

Julian Sado

Yeah. Well, one of the ways I do it, all my clients have to do one thing. A lot of them don't like it, but they do it anyway. And then over time I've had people reach out after a year saying, I didn't realize how good it was. And so one of the things I have people do, and I did it for me, it was a way that I self therapized when I started working on myself. write a letter to yourself, but you write it from your God, whatever God you believe in, spirit, energy, even force or nature, whatever you want to call it, you know, and what you do is your subconscious starts to work. And so you start writing, hey, like for me, it was like, hey Julian, this is God calling. I just wanted to talk to you a little bit about your life and what you've been through. And I want to show you why I allowed these things to happen to you. And then you just let your mind go and start writing. And you'd be surprised what happens, but from a spiritual perspective, when you look at your experiences you've had, you'll start seeing the correlation between why things happen. And you'll start seeing the benefits of those negatives. Because we've been sold the package that we're supposed to be happy all the time. Like if something's wrong, it's me. If something's wrong, I'm not good enough. If I'm not rich, I'm poor. If I'm not like this influencer, then I'm not successful. Or if I don't have this many likes, then I'm not good at what I'm doing. That's all like outside noise that affects the brain and the thought process of yourself. And so I did this for me, and one of the things that was very transformative in my life was my father pulled a gun on me because I ditched school. And the trauma of that argument and that struggle, I actually made a decision that night. I said I didn't want to get my butt kicked any further in the streets of LA. And I said, you know what? Instead of coming home and dealing with this, I'm going to stay on the bus and go all the way downtown to a boxing gym and learn how to fight. So I started taking boxing classes, didn't tell anybody. And because of that one moment, I became a fighter. Because of that, that's what gave me the doorway to start my own boxing business, make it a global business, sell my boxing gear company, and now it's Revgear Sports, where I met my wife. And now we have two kids. I know it wasn't fun. But it made you realize how strong you could be because you separated yourself from a very dysfunctional family. You became much different and you were able to build things and travel the globe based off of that one moment. It might not have been something you enjoyed, but look what it created. It made you stronger. And when I write that my narrative changes where I'm not a victim. I'm more of a person who has walked through something and I've learned a lot about myself through it. So I have everybody do that. And some people write five pages, some people write a hundred pages. But what it does is it remaps the brain, the synapses and makes you see your story not from a like, woe is me, but hey, there's a plan here. And so that's what I have them start doing.

Mikulas Zach

When it comes to AI and technology, where does it fit in around this subconscious belief change?

Julian Sado

Well, you know, AI is no different than I mean it's a lot different, I take that back. It's much different than the internet when it first came on the board, or when cell phones came into existence. The reason being is because of the global impact on our ability to get things done. Access to something and then being able to create something are two different things. So I think AI the way people feared internet, the way people feared, you know, the cell phone, and the companies like Kodak and Blockbuster who just didn't understand, didn't care. I think it just is a testament to the human nature to kind of find the safest and most comfortable route to any destination. And that is the problem. You can call it fear, but to me it's going back to the same thing I said earlier, being in awe and not living in your past and being able to be open to new things is the key because it's not going to go away. And the companies that leverage it and the people that leverage it are going to be able to still be busy and still have a concept of work because it's just being redefined. We only have malls because we became industrial. We were able to build manufacturers and be able to mass produce things. Now the malls are going away because now we can get everything online, you know. So we have a shift in culture. We've seen it all the time, but for some reason, because of the way the AI has been marketed, we see this fear factor going on. And you see people having an opinion without really knowing the depth of it. And so I always say when you have a problem or something you gotta face, the best thing, even from a fighting standpoint, is lean into it versus avoid it. Because if you avoid it, you're gonna get hurt. But if you lean into it, you take the power away. If I'm fighting somebody who's six five, it's better for me to get close into them because that gives us kind of equal power. Same thing with this. Lean into something you fear because there's really nothing to fear. You just gotta go through it.

Mikulas Zach

If people would like to continue the conversation, what's the best place for them to do that?

Julian Sado

They can go to pivot2change.com, or they can just find me on LinkedIn, Julian Sado. I think I'm the only Julian Sado S A D O on LinkedIn.