Consulting Rainmakers

This founder habit is trapping your whole team

Kyle Romaniuk · FRAKXION ·

Kyle Romaniuk is the President of FRAKXION. This Consulting Rainmakers episode, hosted by Mikulas Zach, is about one idea, in Kyle's words: This founder habit is trapping your whole team.

How does a founder doing everything hold back the team?

Kyle Romaniuk: When a founder takes on every task and fixes every problem, it limits growth opportunities for everyone else and traps the founder in doing everything. Letting go gives people the chance to grow.

In this conversation, he explains why the founder who keeps saving the day becomes the bottleneck, how he spots the missing C-suite role within thirty minutes, and what changed once he let go.

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About Kyle Romaniuk

Kyle Romaniuk is a designer by trade and a serial entrepreneur from Winnipeg, Canada, who spent 30 years running an agency that did the work for its clients, from startups to brands such as Red Bull, Scotiabank and GoodLife Fitness. What he and his team enjoyed most were the strategic workshops, where a few sessions could move a company and its people miles ahead, so they turned the agency into FRAKXION, which brings fractional C-suite executives such as a CMO, CFO or COO into small and medium-sized businesses to work alongside their teams instead of doing the work for them. During COVID, the training material for those workshops became his book EMBARK, a five-minute scorecard and short chapters a leader can read and put to work the same day. A childhood cancer survivor, Kyle has also served on the boards of the Canadian Chamber of Commerce and the Manitoba Chambers of Commerce.

Expect to learn why so many leaders trap themselves by doing everything, how EMBARK grew out of an internal training manual, why most companies do not put enough weight on capital, how one weak link holds a whole team back, why AI lifts both the floor and the roof, what Kyle would tell his 20-year-old self, and why the people around you shape the environment you thrive in, and much more…

Kyle Romaniuk: LinkedIn · Website

Chapters

  1. 0:00Cold open
  2. 0:30Welcome
  3. 1:00From Agency To Fractional C-Suite
  4. 2:07Why The Leader Becomes The Bottleneck
  5. 3:03Spotting The Missing C-Suite Role
  6. 5:02How EMBARK Started As A Training Manual
  7. 9:55AI Lifts The Floor And The Roof
  8. 11:30Advice For His 20-Year-Old Self
  9. 13:21Capital And People Hold Companies Back
  10. 14:43Hero Syndrome And Letting Go
  11. 15:52Create The Environment You Thrive In

Transcript

Machine transcript of the conversation between Kyle Romaniuk and Mikulas Zach, lightly cleaned. Spelling of names and terms may be off.

Mikulas Zach

Kyle Romaniuk, the president at Fraction. Kyle, thank you for coming on today.

Kyle Romaniuk

Thanks for having me, Mick.

Mikulas Zach

So tell me, how did the firm come about? Because you've had like lots and lots of different kind of ventures and you've been an entrepreneur, you know, since the early days. So tell me what what led you to starting this kind of venture that you're right now doing?

From Agency To Fractional C-Suite

Kyle Romaniuk

Yeah. So currently we're running Fraction, which is fractional C suite executives to help small and medium sized businesses that don't have a role like whether it's a CMO or a CFO or a COO, for example. And by doing that, we can actually work with the company, work with the team, do the work with them and help even increase their capability and capacity internally, which is a big shift from the previous 30 years when we were an agency doing the work for our clients. So we found that we got the most joy and impact through doing our strategic workshops with the clients. So by doing those sessions, we would usually find that we were super helpful. We moved the company and even the mindset of the people within the company miles ahead and gave them a sense of control and excitement and just motivation. So we wanted to do more of that kind of impact in the world. So we ended up transitioning our own company from being an agency doing the work for our clients to fraction where we could do the work with them.

Why The Leader Becomes The Bottleneck

Mikulas Zach

What's the biggest bottleneck that these firms that you work with, these medium sized businesses have?

Kyle Romaniuk

Typically it's comes from the leader of the organization. If they are someone that sort of takes on all of their responsibility on their own, they feel obligated to make everything work and to prevent errors or if any kind of fire starts up, they try to put that fire out or they try to save time and make it easier for others by just taking on more and just doing it for them or telling them what needs to get done. And that's sort of a role that probably got them to where they are today. But what ends up happening is it restricts the growth opportunity for all the other people within the organization and it ends up trapping that leader in having to do everything because they didn't let go of enough.

Spotting The Missing C-Suite Role

Mikulas Zach

Kyle, to make this practical, let's say that you start working with some kind of medium-sized business. What are some kind of first I call them value levers, but you can call them whatever you want, that you do when you come into the business that help you actually remove the constraint and the bottleneck.

Kyle Romaniuk

Mm-hmm. Well, it comes from just getting to learn as much as we can about the organization and the people within the organization. as an agency, it was all came down to how good of a brief could we develop. And that was required it required a lot of openness and empathy and just being really good listeners and asking really, really strong questions. So I feel like doing that for 30 years has led it to a point now where when I meet with a a new founder or CEO of an organization, typically we can get into it fairly quickly of understanding what got them to where they are at, what they love doing, what they're really great at doing, and what things sort of keep them up at night. what are the tasks that or or the obligations or the requirements that weigh them down and they're not really, really good at, don't have the expertise or experience on those elements. And by getting a sense of again the stage of the company, what type of industry they're in, what type of customers they help, and are they struggling with profitability? Are they struggling with morale? Are they struggling with growth? just there's usually probably three or five very common issues that is holding a company back. And it's usually very obvious which hat or which C-suite executive role is lacking within the organization. So by having that kind of transparent conversation within thirty minutes, typically it's pretty clear what could help them and what's what is the best way to help them.

How EMBARK Started As A Training Manual

Mikulas Zach

Alongside fraction, Kyle, you also wrote a book called Embark while actually surviving cancer and raising a family. So what made you sit down and write it? do you recall any like specific moment that kind of pushed you over the chair?

Kyle Romaniuk

Actually I need to correct you on that one. I don't know if we wanna read you something here. But I had cancer as a kid. So I had I survived childhood cancer. So that was many, many, many years ago that I had cancer. So I wasn't writing the book during

Mikulas Zach

got it, got it. Okay, let's let's cut that out. Yeah. So Kyle, alongside running the firm, you also wrote book called Embark. what finally made you sit down and write it? do you recall any like specific moment?

Kyle Romaniuk

Do over? Yeah, okay. I lost your audio.

Mikulas Zach

You you lost my eye my audio? Okay, let's re let's let's redo it again, man. So so Kyle, you also alongside running the firm, you wrote a book called Embark. what finally made you sit down and write it? do you recall any specific moment that kind of pushed you over the edge?

Kyle Romaniuk

Nope. I I heard the first half of the question when I saw your mouth kept moving during it. Yeah, and I guess it's I never saw myself as a writer or imagined I would write a book. And I think the only reason I wrote a book is because I didn't sit down to write one. So kind of going back to what we did best, which was writing running our strategic workshops, we felt that during COVID, what was the best way to develop a workshop designed for organizations during that time? And we felt that helping them With a scorecard, identify which of the weak areas so that in five minutes we knew which were the areas that they felt needed the most improvement, that they thought would create the greatest impact within the organization. So in five minutes, we could basically do a quick little audit of where where they're at, what's strong, what's weak, and what do they feel needs to be improved. And based on doing 25 years of workshops, we had over 60 different activities that we have used over the years. So From that, we developed a scorecard that we thought, you what, we can organize this into five groupings that we called zones. We could have six focus areas per zone. And based on the weighting of the priority for each area, we had a tool that we thought was the best fit for each one. So we were really designing a strategic workshop series that we could train our own people on. Cause there was people within our organization that, for example, were graphic designers for 15 or 20 years. But they wanted to get involved in facilitating these workshops for our clients and kind of broaden their horizons and get involved in in new ways. So we're writing the training documentation for this. And I started just writing the first six focus areas within the first zone, and I basically developed that content. And someone within our organization said that they just enjoyed reading it so much that this is like reading a book, and we should actually publish this as a book instead of it just being. an internal training document. So that's what the switch was for us is is going from just writing internal SOP in a way to let's reimagine this as a a book one day. And it was really just ri being written as a book so that we could give away this knowledge and this system or these tools so that we could hopefully help as many entrepreneurs as we could for as cheap as possible. So we imagined as a book, it might be able to be something that for an ebook for five dollars, for example, they could take this system and impl and implement it within their organization on the day they get the book and start improving their own environment of the workplace. So that was the reason that we decided to write it as a book and make it possible for distribution.

Mikulas Zach

No, that's that's an amazing story. And I know this is hard, Kyle, but do you have any key takeaway if someone didn't read the book? what you would like them to know?

Kyle Romaniuk

Mm-hmm. Yeah, I guess if they feel like they want to achieve more, it's just too slow or there's something that's just too much frustration going on, whether it's because of the team they're working with or it's just themselves as an individual. This book is really kind of like a choose your own adventure where you can look at the scorecard in five minutes and identify, I'm gonna read chapter 22. And that's the one that I resonate with right now. Jump to that page, read it. And it each chapter is between one and three pages. Like it's a really short, quick read. So you can within twenty minutes learn about the area you feel like you want to make the most improvement for yourself or your team and the tools right there you can implement it that day. So it's something that you can use and very easily pick up and do at your own pace.

AI Lifts The Floor And The Roof

Mikulas Zach

What's been the hardest stretch in your entrepreneurial journey?

Kyle Romaniuk

The hardest stretch? The hardest stretch in time period or hardest stretch as in like stretching myself?

Mikulas Zach

In the in time period.

Kyle Romaniuk

Time period. The hard most difficult stretch. It was probably during COVID. I mean, it was a a time where instead of us sort of being the driver of change, there was a lot of drivers of change around us that we didn't have as much control over. We were almost a passenger going through that change. so I think that was a moment in time where it was the most difficult because it didn't feel like we had as much control as we would normally feel.

Mikulas Zach

Where do you see AI, Kyle, in the work that you do and maybe in terms of you know what what future holds in your eyes?

Kyle Romaniuk

Mm-hmm. Yeah. Well, again, I'm a designer by trade. I'm not a techie. we obviously built a lot of tech products in our in our lives related to it. But my personal view is I I believe AI is very much like a tool that we've adopted throughout our entire lives. it will keep on changing, I guess, between what our expectations are and what it can do. how AI is used by people. people of different levels or different calibers. I believe it's it's improving the capabilities of everyone. So if there's certain people without certain skills yet, AI can lift them up to make them better than they were without AI. And if AI being used well by people that are really good at what their craft, they can just get more efficient. And maybe some of the research or some of the iterations or some of the prototyping can get done, the cycle times on that can be done a lot quicker. So I believe, again, if it's viewed as a tool, used as a tool, it can improve the output that any everyone is doing, lifting the floor and lifting the roof. As far as where AI is going to be long term and its impact on the world overall, I don't think I'm the right person to predict that.

Advice For His 20-Year-Old Self

Mikulas Zach

Yeah, it's changing so quickly. It's like almost every month I feel like there's a new kind of thing going on, a new tool or something like that. tell me what would you want to know if you would have meet with your twenty year old Kyle?

Kyle Romaniuk

If I would have trusted what I had to say to myself at that time, because I feel like when I was that age, I thought I knew a lot. so as I go through life, I learn the more that I learn, the more I realize I don't know. and I feel like I put a lot of weight on what the achievements were that I expected I would have in my life when I was 20. and the things that I thought I wanted when I was twenty. I've come to appreciate being in the middle of it all and just experiencing it and taking each day one day at a time and every moment, one moment at a time. and just appreciating the actual experience of living the life as opposed to looking towards the future for like how my life could be better if or when, for example. But just look at the opportunities that's right in front of me. and also not trying to do everything on my own and and trying to discover the joy of gratitude and and doing things for others and how much more joy and meaning comes from life when doing that. so if there's any way I could have communicated that to my 20-year-old self, that would have been more years of appreciating that.

Capital And People Hold Companies Back

Hero Syndrome And Letting Go

Mikulas Zach

And given that you've actually spent thirty years, you know, helping entrepreneurs with the business side of things, what do you think is the one thing that slows most of them down the longest?

Kyle Romaniuk

It's probably not putting enough weight on capital and and realizing that capital is a part, it's like the fuel of the business. So without the capital, it's really hard to grow the company. So having a lot more priority given to creating more capital, whether that's saving and not spending as much or looking for partners that can bring capital in that have a shared vision. I think that's one of the biggest things that hold most companies back. And if there was a second one, it's probably the people. It's making sure that the people you have are the best people you can possibly attract and keep. and the better the people, the stronger. all the people around them will perform. if you have any weak links, people have to make up for the gaps that those others are creating, which holds everybody back. So capital and the people, probably the two most important ingredients to any company to move ahead.

Create The Environment You Thrive In

Mikulas Zach

Does your people lesson come f from first, you know, your own experience?

Kyle Romaniuk

Yeah, it has to do with the like the founder bottleneck doing too much. it's referred to sometimes as hero syndrome. Not that you view yourself as a hero, but you just basically go in to save the day all the time. So you're trying to take things off people's plates, you're trying to fix problems, you're trying to prevent problems. and that kind of behavior I was guilty of doing. so once I started letting go and I saw people stumble and get back up and than achieve things and I was nowhere to be seen during any of that. Those are probably the moments I was the most proud of looking back in hindsight, as opposed to the things that I was personally involved in with my hands on it. So it was kind of going through that period of of change that I started to realize how important it was that I let go and I give people the chance to grow more within organization.

Mikulas Zach

As we're kind of wrapping it up, Kyle, I want to ask you what's the one thing that people should take from this interview?

Kyle Romaniuk

I think it's looking at yourself and looking at the environment around you and realizing that you have the opportunity to create the environment that you would thrive in. So that's the people you surround yourself. So it's whether it's the employees you choose to hire or keep, having mentors, coaches, role models, the peers, your friends and family, like all the people around you are a part of a really important part of the environment that you're creating for yourself. So the life you want to live, the life you want to experience, making sure you you try to curate and manage the people you choose to include in your life and try to do what you can in the best way possible to create an environment that enables them to grow and thrive as well.

Mikulas Zach

Well, I will leave it there. Kyle, thank you for coming on. I will leave links down below so people can easily click through and find you if they would like to connect. And thank you guys for listening.

Kyle Romaniuk

Thank you, Mick. It's great being here.