Consulting Rainmakers

Nobody can run a roofing business alone

Morgan Padgett · Simply the Best! Bookkeeping & Business Solutions ·

Morgan Padgett is the CEO of Simply the Best! Bookkeeping & Business Solutions. This Consulting Rainmakers episode, hosted by Mikulas Zach, is about one idea, in Morgan's words: Nobody can run a roofing business alone.

In this conversation, Morgan explains why trades businesses wait too long to get the right people in place, what makes construction bookkeeping different, and what she learned the hard way about trying to do it all herself.

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About Morgan Padgett

Morgan Padgett has worked in accounting since graduating from UTA with a degree in Business and Psychology in 2012. She ran her own boutique in 2013 and 2014, then spent about three and a half years as office manager and bookkeeper at a roofing company, where she met the woman who is now her operations manager. When the general contractor she worked for next closed its doors in 2021 because the owner fell ill, she chose not to go back to an eight to five and started Simply the Best! Bookkeeping & Business Solutions instead. Five and a half years later the women owned, women run firm works as a back office in a box for roofing, construction and service trade businesses: bookkeeping, payroll, AP and AR, plus the admin side most owners never expect, from pulling permits and invoicing to calling insurance companies and soft collections, with one dedicated person on each account.

Expect to learn why roofing companies usually call for help at year end or before the April tax deadline, why job costing matters when people are paid commission off a project, why Morgan hired an operations manager to manage the team, why this was a harder year for small businesses in Texas, why she would get her processes out of her head sooner, and why the more involved an owner is now, the harder it is to get them out of the business later, and much more…

Morgan Padgett: LinkedIn · Website

Chapters

  1. 0:00Cold open
  2. 1:01Welcome
  3. 1:17Why She Started Her Own Firm
  4. 2:57A Back Office In A Box
  5. 4:03The Biggest Mistake Roofing Companies Make
  6. 5:38What Most Owners Do Not Realize Is Included
  7. 6:30Why Construction Needs Job Costing
  8. 7:31I Cannot Do It All By Myself
  9. 8:26A Hard Year For Small Businesses
  10. 9:45What She Would Do Differently
  11. 10:52Advice For Construction Business Owners
  12. 11:37Where To Find Morgan Padgett

Transcript

Machine transcript of the conversation between Morgan Padgett and Mikulas Zach, lightly cleaned. Spelling of names and terms may be off.

Mikulas Zach

So joining me today is Morgan Padgett, the CEO at simply the best bookkeeping and business solutions. Morgan, thank you for coming on and sharing your story.

Morgan Padgett

Thank you for the invite and for having me today.

Mikulas Zach

So tell me what what pushed you over in two thousand and twenty one to go and found your own business? What's the story?

Morgan Padgett

Yeah, so a little backstory before 21 is I had my own boutique from 13 and 14. So I already had an idea of business. And then in 15 I started at a roofing company, worked there for about three and a half years, left at the end of 18, doing 40 million at that company. The next company I went to was a GC with an electrical division. They had helped us build out one of our properties, and they closed the doors in March of 2011. one due to the owner being sick and I loved that job. It was really flexible. So instead of jumping back into an eight to five and building something for somebody else, I jumped into my own business. And here we are five and a half years later. So it's been great.

Mikulas Zach

That's amazing. And what what have you learned from that that you've transitioned into your own business?

Morgan Padgett

learned patience and grit and determination and just hard work ethic keeps it going at the end of the day.

Mikulas Zach

Was there was there something that you've not thought about when going on your own?

Morgan Padgett

Yes, managing people. I knew that I wasn't that great at it. I'm still not that great at it. I hired an operations manager because of that. She deals with the people and the team. but that is my hard suit is managing people.

Mikulas Zach

Hmm. And could you briefly explain kind of like the the service and who do you help, how do you help, and so on?

Morgan Padgett

Yeah, great question. So we specialize in the roofing, construction, service, trades department. My ops manager and I, we actually met at that roofing company I had spoken about 10 years ago. And so our background is in roofing. So that is what we know. We're good at it. We enjoy it. But the trades and the service based businesses that go with it kind of all tie into it. So we like to call ourselves a back office in the box. We aren't just a bookkeeping firm. We tend to do everything in the back office except for answering phones and doing marketing and sales. So we want to handle everything else. So bookkeeping, payroll, all of those APARs. And then on the admin side we help pull permits, we help do invoicing, we call insurance companies or customers. So like Soft Collections, we're that extra set of hands.

Mikulas Zach

Hmm. And w what is kind of like the the biggest mistake that these roofing companies are doing in terms of keeping up their books in check?

Morgan Padgett

Not being organized and not putting the right people in place when they need it. So usually they're waiting too long and now we're cleaning up a mess. And so not hire they're they're usually not hiring fast enough. and so if they don't want to manage people, which I totally understand, getting in business, then we come in and we're that third party. So, you know, they hire us, they don't have to manage the team. We have we have people internally that manage our team. So yeah.

Mikulas Zach

Got it, got it. And w how does it usually work? Like you you get in touch with a roofing company. is it usually during kind of the end of the year when people are, you know, putting it all together somehow, or is that different in the roofing industry?

Morgan Padgett

Yeah, and Yeah, mainly we see it at the end of the year and or coming up to the April tax deadlines. So end of the year they realize they aren't as organized. They don't know their numbers and so they'll call us in to help organize it. Or they're going to get ready for their taxes from the previous year and they realize they still don't know where everything is and they didn't have the right people in place. So from now through April is our busy time as we help people get organized and ready to file taxes.

Mikulas Zach

Mm-hmm. And what sort of in in terms of like the service itself, you said back office in a box. is there something that is included that most people don't think of?

Morgan Padgett

we we give a dedicated person per each account. So it's not like you're gonna be flipped over to a bunch of different people. You get your one person. I think being a back office in a box, most people don't realize the admin side of it because we have bookkeeping in our business names. So really the numbers and the bookkeeping comes into their mind. But again, we do the permits and the warranties and the admin as well. So I think that that's what sets us apart and I don't think that all business owners realize we do that, if that makes sense.

Mikulas Zach

Mm-hmm. No, it does. It does. And is it is there something specific in the construction and real estate industry when it comes to you know bookkeeping and admin and the work that you do that, for example, like other industries don't have?

Morgan Padgett

Yes. So not all industries job cost or project cost, meaning they're not trying to figure out if this project made them money or not. Some people just have true income and expenses. So that is extra work that goes in that we make sure every receipt and every cost that is for a specific project is allocated to that project. usually because people are making commissions and getting paid off of that job. So you want to make sure that you're not paying out money they aren't owed. So that is that. is a big piece of construction and real estate that you don't normally do in just regular bookkeeping. Extra steps.

Mikulas Zach

Hm. Got it. wha what about like on the personal side, because you probably had expectations when you were starting this. what is s something that you've learned kind of the the hard way?

Morgan Padgett

I can't do it all by myself. so when I first started, I absolutely thought I could handle this all by myself. I'd have like ten clients and it would just be easy. That is not what happened. it's still been great. but I had more than ten clients and so I had to hire. So on my personal side, it's been trying to figure out that work life balance that everybody talks about. Like granted, I we own a company, so there's not gonna ever be fifty fifty, but it's making sure that there's still time for that personal life. because business can take over.

Mikulas Zach

Hmm. Hmm. Right. Right. what about given that you've been around quite some time in the industry, what sort of trends are you seeing?

Morgan Padgett

A lot. that's a great question. Trends this year I would say trended down for a lot of businesses. business was not as profitable for a lot of our clients. we actually had a lot of clients a couple clients close their businesses this year, and that is not the norm. the past four or five four years that we've been in it, we have not seen as many close or as many that have down sales. So the trend this year was a lot of people were struggling. which we see right in the market and in the news, but I saw it on the business side. And so a lot of small businesses here in Texas were struggling a little more than they have in the past.

Mikulas Zach

Hm. Why do you think that is?

Morgan Padgett

the economy everything costing more and not as hot politics but election years are always interesting is what we'll say and we'll keep it at that so people always hold their money different on election years

Mikulas Zach

Yeah, yeah. what would you do differently now that you're well approaching your your sixth or seventh year?

Morgan Padgett

I would slow down and actually get the processes out of my head. we are still to this day trying to get some of the processes and systems for the company out of my head and on paper or just organized enough that everybody can follow the same thing. So that would be what I would say is get those processes out quicker so that the standard for the company is recognized my team knows it but you know there's still questions sometimes

Mikulas Zach

Yeah. And w what sort of v w vision do you have with with the firm?

Morgan Padgett

Yeah. so we're women owned, women ran. my vision is to help support women in the community and women on my team and small businesses and help us all become successful in any way that we can.

Mikulas Zach

So what would be your kind of main advice if there is a you know real estate construction roofing company that's that's listening? What's what's your kind of the twenty eighty of the work that you do?

Morgan Padgett

So Yeah, my advice would be if they don't know if they have the right people or they know they don't have the right people, reach out and find those people. So even if it's not our firm, find you a firm or somebody that can support you as you try to grow. Because if you're growing your company and you're really involved in it, it's going to be hard to get you out of it as you continue to scale. So the more you're involved now, the harder it is to get you out of it later.

Mikulas Zach

Hm. All right. Well I I think the following up question is where can people find you, Morgan, if they'd like to get in touch.

Morgan Padgett

Absolutely. You can find us through our website, which is easy, www.simply the bestbookkeeping.com. And my email is Morgan at simply the best bookkeeping.com. So either one of those would work. You can find us there. we're over on LinkedIn and Facebook if you wanted to check that out. But this has been great.

Mikulas Zach

Yeah, great. actually LinkedIn is the place where I found you, so I'm putting the links down below and thank you for the quick chat.

Morgan Padgett

Yeah, this was awesome. I hope you have a great day. Thank you.

Mikulas Zach

Thanks.